B2B SEOPals is a B2B SEO company providing B2B SEO services that publishes case studies, ROI figures, and growth projections more openly than most agencies. We do that on purpose — transparency is how we earn trust. But openness cuts both ways, so this page explains, in plain English, exactly what those numbers mean and what they don't.

About our case studies

When we reference a result — for example, growing a brand's organic traffic substantially over twelve months — that figure describes one real engagement, with its own starting point, industry, competition, budget, and timeline. We share it because it's documented and verifiable, not because it's typical. Your market, your competitors, your site's history, and your own execution speed will produce a different outcome.

About ROI figures and projections

Any ROI percentages, lead multipliers, revenue ranges, or calculator outputs on this Site are illustrative projections built from industry benchmarks and assumptions (for example, an assumed lead-to-close rate and average deal value). They are modeling tools to help you think through the economics of SEO — not forecasts of your results, and not figures we commit to. Change the assumptions and the output changes. Real numbers depend on your business.

About industry statistics

Statistics we cite about B2B SEO generally (buying-cycle length, channel ROI, AI-search behavior, and similar) come from third-party industry sources and reflect aggregate market data. They describe the market, not a prediction about your company.

Why results vary

• Competition — a crowded, high-authority SERP takes longer than an underserved one.
• Starting point — site age, history, existing content, and any past penalties all matter.
• Budget & scope — content volume and link acquisition scale with investment.
• Execution on your side — how fast recommendations get approved and published.
• Platform changes — search algorithms and AI features change continuously and are outside anyone's control.

What we do commit to

We commit to the work: the deliverables, cadence, and milestones written into your agreement, performed to a professional standard following current best practices. That is a delivery commitment. It is not, and cannot honestly be, a guarantee of a specific ranking, traffic number, or revenue figure — and you should be cautious of any agency that promises one.