B2B SEO agency · built for pipeline
The B2B SEO agency that speaks CFO, not just Google
Most B2B SEO agency reporting stops at impressions and rankings. Ours reports pipeline, qualified leads, and revenue influenced by organic search — because if search cannot be tied back to revenue, nobody in your finance meeting has a reason to keep funding it.
- Architecture designed before a single word is written
- Search Console to GA4 to your CRM — and you own the data
- B2B only. No ecommerce brands, no consumer apps, no local restaurants
- Senior strategist on the account, not a handoff after month one
Google & Meta certified · Published pricing from $2,500/mo · Month-to-month
Everything we build is yours, permanently, even if you leave.
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A prioritised roadmap for your site plus our eight-question checklist for evaluating any B2B SEO agency — including us. One business day, no sales call, no obligation.
Why we exist
Built to fill the gap between enterprise firms and generalists
There is a real hole in this market. At the top sit excellent enterprise agencies whose economics only work at budgets most growth-stage companies cannot justify. At the bottom sit generalists who will take a B2B account and run a B2C playbook on it. Between the two is a company that genuinely specialises in B2B and prices for the mid-market. That is the gap our B2B SEO agency was built to fill.
Quick answer
What does a B2B SEO agency do that an in-house team cannot? Three things. Competitive intelligence across dozens of B2B markets rather than only yours. A content production engine that can publish consistently without stretching your team past what it can sustain. And link acquisition relationships that take years to build and cannot be bought quickly.
Most in-house B2B marketing teams are stronger at brand, ABM and demand generation. SEO is a compounding craft that needs dedicated focus to execute at pace — which is exactly why it tends to be the thing that slips when the team gets busy.
The comparison your procurement team will run
How we sit against the alternatives
You are going to build this table anyway before signing anything. Here it is, built honestly, including the row where we are not the answer.
| Capability | B2B SEOPals | Generalist agency | Enterprise agency |
|---|---|---|---|
| Pipeline / revenue attribution | Every engagement | Usually rankings only | Typically yes, at enterprise budgets |
| B2B-specific content strategy | Buyer-journey mapped | Often generic | Varies by team assigned |
| GEO / AI Overview optimisation | Included | Rarely offered | Often a premium add-on |
| Pricing published on the site | Yes, from $2,500/mo | Usually quote-only | Usually quote-only |
| Month-to-month terms | Always | Varies | Often a minimum term |
| Vertical specialisation | SaaS, manufacturing, MedTech, finance | One-size-fits-all | Selective |
| Documented growth case study | Published with the data | Varies | Enterprise logos |
| Depth of bench for a global rollout | Not our strength | No | Yes — go there |
Comparison describes general market categories, not any named firm. Individual agencies vary widely.
Note the last row: if you need a fifty-person team across six markets, an enterprise firm is the right call.
How we operate
How a real B2B SEO agency works in 2026
Architecture before content
Unlike agencies that go straight to publishing, the first two weeks are spent designing the whole structure — pillar pages, cluster architecture, internal linking map, URL taxonomy — before a single word gets written. This is what prevents the keyword cannibalisation and orphaned pages that quietly cap most B2B sites, and it is far cheaper to design once than to untangle at month nine.
Revenue, not rankings
Reporting connects Search Console to GA4 to your CRM, so you see which organic sessions become qualified leads, then opportunities, then closed revenue. No “trust us, the rankings are improving.” You own the attribution setup, which means you keep it whatever happens to our relationship.
B2B only, and we mean only
We do not take ecommerce brands, local restaurants or consumer apps. Every client sells to other businesses. That specialisation means the playbooks, competitive intelligence and keyword databases apply to your market directly rather than being adapted from a B2C framework that assumed a different buyer.
Senior work on every account
Your account is run by a senior strategist rather than handed to a junior account manager after month one. The person on the strategy call is the person doing the work. This is the main structural advantage a boutique has over a large roster, and it is worth asking any agency to confirm in writing.
GEO-first, because buyers ask AI first
B2B buyers increasingly use ChatGPT, Perplexity, Claude and Google AI Overviews for vendor research before clicking any website. We optimise for citation in those answers alongside traditional rankings, because a shortlist that forms inside an AI tool is a round you cannot win retroactively.
You own everything we build
All content, all links, all rankings are yours. No proprietary CMS lock-in and nothing held hostage on departure. You are building an organic asset you keep permanently, even if you stop paying us — which is the correct arrangement and is worth checking before you sign with anyone.
The documented case
+5,600% organic growth, zero paid advertising
Starting from 19 monthly organic visits on a brand-new domain, a content-depth and service-area strategy compounded month over month without a dollar of paid media. The month-by-month shape matters more than the headline, because it shows what the middle of a programme actually looks like.
| Milestone | Monthly organic visits | What was happening |
|---|---|---|
| Month 0 | 19 | Brand-new domain, zero backlinks |
| Month 6 | 87 | Architecture built, first clusters indexed |
| Month 12 | 340 | #1 captured for the money term |
| Month 24 | 1,083 | Clusters compounding, +5,600% total |
| Paid spend | $0 | Across the entire period |
Note month six. Eighty-seven visits is not an impressive number and it is exactly what a working programme looks like half a year in — architecture built, early clusters indexing, compounding not yet visible. Agencies rarely publish that row, which is a large part of why clients panic and switch at month five, right before the curve turns.
The methodology behind it — keyword clustering, pillar-cluster architecture, deep-form content, systematic internal linking — is what runs on every account, and it has since been replicated across eight brands in different industries as part of the wider B2B SEO system we run.
Before you hire anyone
Five things to check in any B2B SEO agency
Run these against us and against everyone else you are considering. If we fail one, you should know before you sign rather than after.
Published case studies with real numbers
B2B-specific, with the before and after visible. A logo wall proves someone signed a contract, not that the work moved anything.
Transparent pricing
An agency hiding its pricing is usually expensive and inflexible. If the number only appears after two calls, there is a reason.
Pipeline attribution capability
Can they connect organic search to your CRM? If reporting stops at sessions and rankings, you will never be able to defend the budget internally.
Vertical experience
Not just “B2B” but your kind of B2B. The keyword architecture for a MedTech manufacturer and a fintech platform have almost nothing in common.
AI search inclusion
Any agency not optimising for AI search in 2026 is running a strategy built for a search landscape that is already changing underneath it.
The eight-question checklist
We wrote the longer version of this as an eight-question checklist for evaluating any agency. Ask for it on the form and it comes with your audit — use it on us too.
Questions answered
B2B SEO agency — straight answers
What does a B2B SEO agency do that an in-house team can’t?
Competitive intelligence across dozens of B2B markets rather than only yours; a content engine that publishes consistently without stretching your team; and link acquisition relationships that take years to build. Most in-house B2B teams are stronger at brand, ABM and demand generation. SEO is a compounding craft that needs dedicated focus to execute at pace, which is why it is usually the first thing to slip when the quarter gets busy.
How are you different from the big enterprise agencies?
The well-known enterprise firms are genuinely excellent and they primarily serve enterprise budgets, because that is what their model requires. We sit deliberately below that: B2B-specialised, with published case study data and pricing on the website, accessible to growth-stage and mid-market companies from $2,500 a month. We also include GEO and AI search work rather than pricing it as a premium add-on. If you need a large bench across many markets simultaneously, go to them — that is a real advantage we do not have.
How quickly can a B2B SEO agency produce results?
Honestly: ranking improvements begin within 60 to 90 days, meaningful traffic increases materialise at four to six months, and substantial pipeline impact shows between six and twelve. B2B SEO compounds rather than switching on. Any agency promising page one in thirty days is either targeting keywords with no competition or using tactics that eventually cost you more to clean up than they ever returned.
What should I look for when hiring a B2B SEO agency?
Published B2B case studies with real numbers; transparent pricing; pipeline attribution capability into your CRM; vertical experience in your specific market; and AI search optimisation included rather than sold separately. Those five will eliminate most of the field quickly. We have a longer eight-question version — ask on the form and it comes with your audit.
Do we own the work if we leave?
Yes, completely. All content, links and rankings are yours, there is no proprietary CMS to be locked into, and nothing gets removed on departure. This should be table stakes and frequently is not, so ask any agency to confirm it in writing before signing — including us.
What if we already have an in-house SEO?
Then a full agency engagement may be the wrong purchase. Many teams with execution capacity need senior direction and governance rather than production, which is what B2B SEO consulting services are for. Say so on the form and the recommendation changes accordingly.
Explore more
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DISCLOSURE — case study figures (19 to 1,083 monthly organic visits over twenty-four months, #1 ranking captured at month twelve, +5,600% total organic growth, zero paid advertising) reflect a verified client result in a single market and are not a guarantee of future performance; SEO outcomes vary by site, market, competition and execution. Timeline benchmarks are typical ranges, not commitments. The capability comparison describes general market categories rather than any named agency; individual firms vary widely and you should verify current capabilities directly with any provider you are considering.
Run the checklist on us first
Get a free audit, a prioritised roadmap, and the eight-question checklist for evaluating any B2B SEO agency. Use it on us. If we do not clear it, you will know before you have spent anything.
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