B2B SaaS · packages & pricing
B2B SaaS SEO agency packages and services, with pricing you can actually see
Most B2B SaaS SEO agency packages and services hide their pricing behind a sales call, then land somewhere in the mid five figures a month on a six to twelve month lock-in. We do the opposite: clear tiers, published pricing from $2,500/mo, written milestones, and a documented system built around the product-led searches that turn into trials, demos and pipeline.
- Three tiers, published, with the entry price on the page
- Month-to-month after an initial ramp — no twelve-month lock-in to start
- Scoped to trials, demos and signups rather than sessions
- Free audit and a written recommendation before you commit anything
Google & Meta certified · Written milestones in every engagement
A documented four-phase system, replicated across eight brands.
Get your package scoped free
A free audit, a prioritised roadmap, and a written recommendation of which tier actually fits — including "none of them yet" if that is the honest answer. One business day, no sales call.
The problem
SaaS SEO pricing is deliberately hard to compare
If you have tried to compare B2B SaaS SEO agencies you already know the frustration. One charges $3,000 and another $30,000 for what reads like the same word — "SEO" — and almost nobody publishes a number at all. Published industry pricing surveys put typical monthly retainers in the mid five figures, on multi-month contracts, with only a handful of agencies showing tiered pricing openly. The same surveys report a substantial share of clients switching agencies over weak pipeline impact.
The packages-and-services question deserves a straight answer, so this page is the straight answer. We publish the tiers, tie each to outcomes a SaaS team actually reports on — trials, demos, signups — and put the milestones in writing so you can hold us to them — the same terms that govern every B2B SEO engagement we run.
Quick answer
What do B2B SaaS SEO packages typically cost? Published industry surveys put most agency retainers in the mid five figures per month, frequently on six to twelve month contracts, and most agencies do not display pricing at all. Entry-level engagements exist well below that.
Ours start at $2,500 a month with the tiers published on this page, milestones committed in writing, and month-to-month terms after an initial ramp. Scope — not a sales call — is what moves the number.
Packages & pricing
Three tiers. Published. Month-to-month after the ramp.
Every engagement starts with a free audit and a prioritised roadmap, delivered before you commit to anything — including a written recommendation of which tier fits, or whether you should wait.
Launch
Early-stage SaaS establishing an organic channel for the first time.
- Technical SEO audit and fixes roadmap
- Product-led keyword and intent map
- Core money-page optimisation — pricing, features, integrations
- Monthly content production
- Written milestones and reporting
Growth
Funded SaaS pushing for compounding pipeline rather than a first foothold.
- Everything in Launch
- Expanded content velocity and topic clusters
- Comparison, alternative and BOFU pages
- Authority and link development
- GEO / AEO for AI search visibility
- Pipeline-focused reporting
Authority
Established SaaS scaling across multiple products and markets.
- Everything in Growth
- Programmatic and multi-product architecture
- Advanced technical and migration support
- Expanded digital PR and authority
- Dedicated senior strategist
Pricing shown is a starting point. Final scope and pricing are confirmed in a written proposal.
Google & Meta certified · See the full B2B SEO service stack.
Choosing a tier
What actually changes between them
Tier lists usually obscure the real difference by adding a tick to a longer column. Here is what genuinely moves as scope grows, so you can place yourself honestly rather than upward.
| Launch | Growth | Authority | |
|---|---|---|---|
| The bottleneck it solves | No organic channel exists | Channel exists, pipeline doesn't compound | Multiple products competing internally |
| Pages in scope | Core money pages | Clusters plus BOFU comparison pages | Programmatic and multi-product architecture |
| Authority work | Foundation only | Active link development | Digital PR at scale |
| AI search | Structure in place | Full GEO / AEO programme | Tracked across products |
| Who you work with | Strategist and team | Strategist and team | Dedicated senior strategist |
| Typical trigger | Pre-seed to Series A | Funded, revenue targets attached | Multi-product or new market entry |
If Launch covers your bottleneck, buy Launch. Being sold up a tier you did not need is one of the reasons SaaS teams distrust agency pricing in the first place, and the audit will tell you plainly which one applies.
What's inside
The services inside every SaaS package
Packages are sequenced systems, not menus of disconnected tasks. Here is what the work actually consists of.
Product-led keyword mapping
We separate acquisition intent — trials, pricing, integrations — from research intent, then map each term to a page. Content targets searches that convert rather than searches that merely have volume, which is the single biggest difference between product-led B2B SEO that works and SaaS SEO that merely reports well.
[category] pricing[competitor] alternative
[product] slack integration
Technical SEO
A surgical audit of crawl budget, index bloat, Core Web Vitals, canonical chains and schema — the issues that silently cap SaaS growth. Product-led sites accumulate these faster than most, because every new feature page and doc subdomain adds surface area.
index bloat auditcanonical chain cleanup
app subdomain crawl rules
Money-page & BOFU content
Pricing, feature, integration and comparison pages — the bottom-of-funnel pages where SaaS buyers actually convert to demos and signups. These are almost always the most under-built pages on a SaaS site, because they are harder to write than a blog post and nobody owns them.
vs pagesalternative-to pages
integration landing pages
GEO / AEO for AI search
Your buyers ask ChatGPT, Gemini and Perplexity for software recommendations, and AI summaries now appear across a large share of commercial searches. We structure content to be cited in those answers, not only ranked beneath them.
entity clarityquotable Q&A structure
third-party citation presence
Where SaaS pipeline actually comes from
The four page types that convert, and why most SaaS sites underbuild them
Ask a SaaS marketer where their organic signups come from and the honest answer is usually a handful of pages nobody planned. These four are the ones that consistently do the work.
Comparison and alternative pages
Somebody searching [competitor] alternative has already decided to switch. This is the highest-intent query in the entire SaaS category and the one most teams avoid, because writing it well means being fair about where the competitor is better. Fairness is exactly what makes it convert.
Integration pages
Buyers search for the tool they already use plus yours. Every meaningful integration deserves an indexed page, not a logo in a grid. These are low-competition, high-intent, and among the cheapest rankings available to a SaaS company.
Pricing and plan pages
Pricing is one of the most-visited pages on any SaaS site and one of the least optimised for search. Buyers search [category] pricing and [product] cost constantly, and an unindexable or thin pricing page forfeits the query to review sites and forum threads.
Use-case and job-to-be-done pages
Buyers search the problem before the category. A page mapped to the specific job your product does — for the specific role that has it — catches demand that category terms never will, and it is where product-led positioning and SEO stop being separate exercises.
Notice what is not on that list: top-of-funnel blog posts. They have a role in building topical authority, but a SaaS content programme weighted toward them produces traffic charts rather than signups — which is the pattern behind most of the agency switching those pricing surveys record.
The proof
Why the pricing can be this transparent
Because the method is documented and repeatable rather than reinvented, and re-priced, for every client. You cannot publish a number when you are pricing the unknown.
Documented, not promised. A brand-new domain grew from 19 to 1,083 monthly organic visits and reached a #1 ranking within twelve months — a +5,600% increase from zero backlinks, against established competitors. We have deployed the same four-phase system across eight brands, which is exactly why it can be packaged at a transparent price. Google & Meta certified, with written milestone commitments.
Common questions
B2B SaaS SEO packages and services — FAQ
What do B2B SaaS SEO packages typically cost?
Published industry pricing surveys put most agency retainers in the mid five figures per month, usually on six to twelve month contracts, with only a small minority displaying pricing publicly at all. Entry-level engagements exist well below that. Ours start at $2,500 a month with the tiers on this page, and scope rather than a sales call is what moves the number.
How are your packages structured?
Three tiers. Launch is the published entry point for early-stage SaaS building a first organic channel. Growth adds content velocity, BOFU comparison pages, authority work and full GEO. Authority adds programmatic and multi-product architecture, migration support, expanded digital PR and a dedicated senior strategist. Every tier includes written milestones, and the audit tells you which one fits before you pay anything.
Do your packages include GEO / AI search optimisation?
Structure for it is in every tier from day one; the full programme sits in Growth and above. That split is deliberate rather than a paywall — entity clarity and quotable structure cost nothing extra to build correctly while pages are being written, whereas distributed citation building is genuinely additional work.
Am I locked into a long contract?
No. Engagements run month-to-month after an initial ramp period, which exists because the first sixty to ninety days are audit and architecture and cancelling mid-foundation leaves you with a half-finished site. After that, if it is not working you leave, and we would rather you did than stay unhappy on a contract technicality.
How fast will a SaaS package show results?
Technical fixes and money-page optimisation can move within the first sixty to ninety days, because those pages usually already have some authority and are simply under-optimised. New cluster and comparison content typically takes four to nine months to compound. Anyone promising meaningful SaaS pipeline from organic in eight weeks is describing a technical fix, not a programme.
What if we already have an in-house SEO or content team?
Then say so on the form and the recommendation changes. Plenty of SaaS teams need strategy and architecture rather than production, in which case B2B SEO consulting is the cheaper and more honest fit. Selling a full package to a team that only needed direction is how retainers end badly.
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DISCLOSURE — pricing shown is a starting point; final scope and pricing are confirmed in a written proposal. Market pricing ranges and agency-switching figures referenced on this page are drawn from published industry pricing surveys, describe the market generally rather than any named firm, and may vary. Case study figures (+5,600% organic growth, 19 to 1,083 monthly visits, #1 ranking in twelve months, zero backlinks at start) reflect a verified client result and are not a guarantee of future performance; SEO outcomes vary by site, market, competition and execution.
Get your SaaS SEO package scoped
Start with a free audit and a prioritised roadmap. We recommend the right tier in writing before you spend a dollar — including telling you if the answer is a smaller one than you expected.
Get my free auditOr email info.seopals@gmail.com
